13 Oct,2022 | Marketing, Marketing Technology
Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which...
26 Sep,2022 | Marketing, Marketing Technology
Walmart’s Universe of Play Paw Patrol experience on Roblox. Image: Walmart. Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers....
31 Aug,2022 | Marketing, Marketing Technology
Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as...
24 Aug,2022 | Business, StrategyDriven
If you’re an entrepreneur, there’s a good chance you’re always looking for new ways to promote your business. And what better way to do that than to make a video? Video is one of the most powerful marketing tools available, and it’s only...
15 Aug,2022 | Hubspot, Marketing
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always...
