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2022 Predictions: E-commerce everywhere

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their...

The Five Pillars of Modern Marketing Success

Marketing is everywhere in modern life, and understanding it is crucial to entrepreneurial success. Everything you purchase has been advertised to you through strategic marketing, from the food you eat, to the furniture in your home, to your car, to the software you...
Five Low-Budget Marketing Channels for Startups

Five Low-Budget Marketing Channels for Startups

Startups face several challenges, especially during the first 5 years of the launch and none of the challenges is as precarious as struggling to remain cash positive. Operating under tight budgets makes it almost impossible for startup owners to set aside a marketing...