Writing an introductory email to a stranger is easy. But writing an introductory email to a stranger that gets a response? Not so easy. The typical professional gets so many messages on a daily basis it’s a feat if they even open yours — let alone reply....
It takes almost no thought or time to write a “just checking in” email. Buyers usually receive a variation of, “Hi [Prospect], I haven’t heard back from you, so I wanted to check in. Cheers, [Salesperson].” (In fact, I timed that, and it...
Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily — if not hourly — basis. And that means you might be using the common phrase “Please find attached.” Other variations include...
The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects’ inboxes — and sometimes, your messages can get caught up in the fray. Thankfully, there are best...
An outreach campaign can be a double-edged sword. When you dedicate the time and effort to prepare them properly, cold emails can be a valid and effective method for connecting with new people within an industry or sector. However, if you don’t apply the right...
