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What is Revenue Intelligence? [+5 Problems It Solves]

If your business were a car, then revenue intelligence would be its GPS — alerting you when to make the right turns, what route is most optimal, and if any potential roadblocks lie ahead. Like a GPS, revenue intelligence also relies on AI to collect and analyze data....

A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste. Tasks may be unnecessary to achieve the final goal, processes may be...

The Marketer's Guide to Process Mapping

Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party. Your mouth is watering as you scroll through photo after...

Data Tracking: What Is It and What Are the Best Tools

When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information. A common way to collect data related to the...

What is a Data Warehouse? Everything You Need to Know

As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder. There are many ways that you can store data, one of them being data warehousing. This...