by curator | May 15, 2023 | Marketing, Marketing Technology
This post was originally published on this site“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have...
by curator | Oct 13, 2022 | Marketing, Marketing Technology
This post was originally published on this siteToday, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks...
by curator | Oct 4, 2022 | Marketing, Marketing Technology
This post was originally published on this siteLive TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s...
by curator | Sep 29, 2022 | Marketing, Marketing Technology
This post was originally published on this siteDoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and...
by curator | Sep 21, 2022 | Marketing, Marketing Technology
This post was originally published on this siteCPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace,...
