16 Dec,2021 | Hubspot, Marketing
Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question, but it’s not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it’s...
10 Dec,2021 | Hubspot, Marketing
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s...
8 Dec,2021 | Hubspot, Marketing
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your...
29 Nov,2021 | Hubspot, Marketing
With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies show that the generation shops and spends money...
25 Aug,2021 | Hubspot, Marketing
In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent Wyzowl study revealed that 69% of consumers prefer to watch a short video to learn more about a...