12 May,2022 | Marketing, Marketing Technology
Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. My Ad Center is supposed to let users like, share or block any ad across...
10 May,2022 | Marketing, Marketing Technology
M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access...
9 May,2022 | Marketing, Marketing Technology
“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed,...
5 May,2022 | Marketing, Marketing Technology
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences,...
5 May,2022 | Marketing, Marketing Technology
No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of third-party sweetness. If you can’t drop a cookie, track...
