8 Mar,2022 | Industry Leaders Magazine, Leadership
McDonald’s is being sued for $900 million by a startup, which created a device it said was designed to fix the chain’s perpetually broken ice cream machines. According to a lawsuit filed by Kytch on March 1, McDonald’s is accused of sending emails to franchisees...
25 Jan,2022 | Industry Leaders Magazine, Leadership
Come February, McDonald’s will test the plant-based McPlant burger developed in collaboration with Beyond Meat at eight U.S. outlets. The trial will be the next step in McDonald’s cautious push to expand its plant-based meat offering. Even while other...
6 Jan,2022 | Marketing, Marketing Technology
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in...
26 Dec,2021 | Happy, Positive Outlooks
When Sydney Raley of Edina, Minnesota, clocked in for her Saturday afternoon shift at a McDonald’s in Eden Prairie, she expected it to be a typical day. The 15-year-old has worked at the Golden Arches location for around seven months, so she was used to the “lunch...
17 Nov,2021 | Happy, Positive Outlooks
The most recent McDonald’s promo released in the UK ahead of the holiday season has left viewers around the world in tears. Burger enthusiast or not, the fast-food chain’s emotional Christmas ad titled “Imaginary Iggy” will leave you sobbing. The 1-minute and...
