by curator | May 22, 2023 | Marketing, Marketing Technology
This post was originally published on this siteMarketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and...
by curator | May 19, 2023 | Marketing, Marketing Technology
This post was originally published on this siteHubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for...
by curator | May 17, 2023 | Marketing, Marketing Technology
This post was originally published on this siteRegularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has...
by curator | May 16, 2023 | Marketing, Marketing Technology
This post was originally published on this siteUnder budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been...
by curator | May 11, 2023 | Marketing, Marketing Technology
This post was originally published on this siteBuilding a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization....
