by curator | May 23, 2023 | Marketing, Marketing Technology
This post was originally published on this siteMarketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further...
by curator | May 22, 2023 | Marketing, Marketing Technology
This post was originally published on this siteMarketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and...
by curator | May 17, 2023 | Marketing, Marketing Technology
This post was originally published on this siteRegularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has...
by curator | May 17, 2023 | Marketing, Marketing Technology
This post was originally published on this siteIn earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization: Proposition. How do you align and concentrate your creative...
by curator | May 15, 2023 | Marketing, Marketing Technology
This post was originally published on this siteWe all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to...
