5 May,2022 | Marketing, Marketing Technology
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Gannett and the buyers only found out about this after a March report in the Wall Street Journal. Earlier this week The...
25 Apr,2022 | Marketing, Marketing Technology
The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers...
5 Apr,2022 | Marketing, Marketing Technology
Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. The responsibilities inherent in marketing attribution roles...
24 Mar,2022 | Marketing, Marketing Technology
In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology...
23 Mar,2022 | Marketing, Marketing Technology
One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. People will say, “Well, you can’t measure some stuff. It’s intangible. There’s no way to measure branding, the impact of...
