1 Nov,2021 | Business, Coaching, Passion for Business - The Self Employment Blog
Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your “Welcome” email, can begin that relationship — and turn a...
15 Oct,2021 | Business, Coaching, Passion for Business - The Self Employment Blog
My client Mary called me and cried, “I need to find my niche!” She had been told, repeatedly, that she needed to find a narrow niche for her Executive Coaching business so that she could be more noticeable. There is a pack of coaches who market themselves...
12 May,2021 | Business, Coaching, Passion for Business - The Self Employment Blog
This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let’s focus on writing good headlines. Or, in the case of email newsletters, good...
1 May,2021 | Business, Coaching, Passion for Business - The Self Employment Blog
It’s “back to basics” time, so let’s talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use...
18 Jan,2021 | Business, Coaching, Passion for Business - The Self Employment Blog
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. Ask yourself: What does my prospective client want and need? Studies have shown the consumers want to see prices of products and services....
