With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation.
Half of consumers call healthy eating a top priority; one-third say sustainable eating is too. But to satisfy consumers’ commitment to eating more healthily, food producers and retailers need to get innovative.
Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies have the opportunity to thrive amid uncertainty.
Matt Leeds, a partner at consumer-focused private-equity group L Catterton, details a trio of winning strategies for growth.
Winning EU consumer goods players are reprioritizing channels and markets to drive online sales, shifting to an online-first playbook, and investing in tech and specialist talent.