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Adopting the Innovator’s Mindset

Lorraine Marchand has been an innovator since childhood, starting when her father challenged her to solve a process problem involving sugar packets at a local diner. Her new book, The Innovation Mindset: Eight Essential Steps to Transform Any Industry (Columbia...

Our Guide to the Fall 2022 Issue

Manage Your Customer Portfolio for Maximum Lifetime Value Fred Selnes and Michael D. Johnson Key Insight: Having a clear understanding of when and how much to invest in, leverage, and defend different customer relationships is an essential determinant of both current...