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The Limits of Neuroscience in Business

David Pohl/theispot.com Neuromarketing. Neuromanagement. Neurofinance. Attempts to inject brain science into the business world have been nothing short of comprehensive — and, quite possibly, oversold. Proponents of neuroscience in commercial settings argue that it...

Every (Repurposed) Product Has a Story

Davide Bonazzi/theispot.com Turning trash into treasure through repurposing and recycling can be a very sustainable materials sourcing strategy. But marketing the products that result can be a challenge, particularly for upcycled items with visible traces of their...