Writing an introductory email to a stranger is easy. But writing an introductory email to a stranger that gets a response? Not so easy. The typical professional gets so many messages on a daily basis it’s a feat if they even open yours — let alone reply....
It takes almost no thought or time to write a “just checking in” email. Buyers usually receive a variation of, “Hi [Prospect], I haven’t heard back from you, so I wanted to check in. Cheers, [Salesperson].” (In fact, I timed that, and it...
Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily — if not hourly — basis. And that means you might be using the common phrase “Please find attached.” Other variations include...
Let me see if this story sounds familiar to you: you send a sales email to a prospect.They don’t open it. That’s it. End of story. If a prospect doesn’t open the email, the deal is, well, dead before it even began. They won’t read your value proposition, understand...
