8 Sep,2022 | Business, StrategyDriven
There’s no doubt about it: in the modern era, businesses need to have a strong online presence. Why? Because that’s where consumers are spending their time and money. According to recent studies, over 60% of consumers now make online purchases, which will...
29 Jul,2022 | Bronze, Business, Inc.com
Loyalty programs pave the way for improved customer experiences, bottom lines, and–well–loyalty.
26 Jul,2022 | Happy, The Horizons Tracker by Adi Gaskell
Traditionally we have often assumed that the average rating of products and services has been key to the likelihood of shoppers gravitating towards particular items. So a 4.5-star average rating is far more desirable than a 4-star average. Research from the USF Muma...
7 Jul,2022 | Entrepreneur, Young Upstarts
Live video shopping involves selling your products online through live video. By showcasing your products through live streaming, shoppers can interact with brands in real-time and have an in-person experience. The post What Is Video Shopping, And How Does It Increase...
30 Jun,2022 | Business, McKinsey Insights & Publications
Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers.