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Bringing Customers Along on the Digital Journey

by curator | Sep 22, 2022 | Business, MIT Sloan Business Review

This post was originally published on this siteSuccessful digital transformation demands that legacy companies evolve their traditional value chains to create new data-fueled value propositions for their customers. Leaders must rethink their priorities and develop new...

How Smart Products Create Connected Customers

by curator | Sep 8, 2022 | Business, MIT Sloan Business Review

This post was originally published on this siteJon Krause/theispot.com As leaders of legacy product and service companies anchored in traditional value chains seek ways to prosper in the digital economy, one of the most important questions they can ask is, “How can we...
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