Opportunities for e-commerce success in Europe: Retail media networks

5 Jul,2022 | Business, McKinsey Insights & Publications

Traditional retailers can join the boom in online shopping and digital commerce through retail media networks—a fast-growing profit stream.

How the operating model can unlock the full power of customer experience

28 Jun,2022 | Business, McKinsey Insights & Publications

By embedding customer experience within the organization and its operating model, companies can provide superior customer experience and realize tangible business impact.

CX without design only gets you halfway

21 Jun,2022 | Business, McKinsey Insights & Publications

When mapping out the customer journey, combining traditional CX practices with user-centered design processes has proven to bring the greatest value.

Six customer experience pitfalls to avoid

16 Mar,2022 | Business, McKinsey Insights & Publications

To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation.

B2B commercial analytics: What outperformers do

13 Dec,2021 | Business, McKinsey Insights & Publications

B2B companies that successfully apply commercial analytics are uncommon—and more likely to achieve uncommon success. Outperformers share four behaviors.