29 Jun,2022 | Marketing, Marketing Technology
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022...
24 Jun,2022 | Marketing, Marketing Technology
Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and...
23 Jun,2022 | Marketing, Marketing Technology
Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with...
22 Jun,2022 | Marketing, Marketing Technology
Vivek Sharma At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called Da Vinci. Da Vinci provides AI-powered personalization...
17 Jun,2022 | Marketing, Marketing Technology
Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well...
