2 Dec,2021 | Marketing, Marketing Technology
Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s...
22 Nov,2021 | Marketing, Marketing Technology
“Lucchese got its start by making boots for the U.S. Cavalry based out of San Antonio,” said David Berger, Lucchese’s Head of Marketing. “We’re a premier Western lifestyle brand and we still follow the same handcrafted principles we had in 1883. Our customers love...
9 Nov,2021 | Marketing, Marketing Technology
Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be as consumers look to kick off their holiday shopping early. In October,...
29 Oct,2021 | Marketing, Marketing Technology
Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected. “Connecting all of your...
21 Oct,2021 | Marketing, Marketing Technology
Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm to your CX strategy...
