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The Expert Guide to Creating a Marketing Growth Strategy

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.” And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must...

Marketing Objectives for the Product Lifecycle Growth Stage

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback.  The result? People...