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How to Use Your CRM to Power Your Marketing

It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s...

22 Advantages & Disadvantages of Using Spreadsheets for Business

Spreadsheets are a go-to tool for countless teams and companies. You might even be using one right now. But is it actually the best tool for storing, managing, and visualizing your business’s data? It’s time that we seriously weighed the advantages and disadvantages...

Website Activity: The Tools and Tactics to Track It

Remember middle school science fairs? You know, the ones where you conducted your own experiment outside of school and presented your findings on a tri-fold cardboard poster in the gym. Imagine you’re in a science fair with your trifold board. Only in this...