7 Sep,2022 | Marketing, Marketing Technology
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could...
2 Aug,2022 | Marketing, Marketing Technology
The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize...
27 Jul,2022 | Marketing, Marketing Technology
Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could...
20 Jul,2022 | Marketing, Marketing Technology
A new data privacy bill (H.R.8152) could help marketers, even as it makes targeted advertising more difficult. The American Data Privacy and Protection Act (ADDPA) would provide a wide-reaching national privacy standard, overriding existing state privacy laws. As a...
7 Jul,2022 | Marketing, Marketing Technology
There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related...
