by curator | Apr 20, 2023 | Business, MIT Sloan Business Review
This post was originally published on this siteMany leaders understand that it’s important to create closer, more valuable relationships with customers. But if they aren’t actively managing their portfolios of weaker and stronger relationships, they’re missing big...
by curator | Sep 13, 2022 | Business, MIT Sloan Business Review
This post was originally published on this siteTraci Daberko/theispot.com The Research The study draws upon the authors’ applications of the customer portfolio management framework in companies and numerical analysis of customer portfolio lifetime value (CPLV). The...
