by curator | May 24, 2023 | Content Marketing Institute, Marketing
This post was originally published on this siteWith the economy in flux, the only certainty is uncertainty.As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and...
by curator | May 23, 2023 | Content Marketing Institute, Marketing
This post was originally published on this siteIn the wonderful movie The Magic of Belle Isle, Morgan Freeman plays a novelist who has lost his passion for writing.On a visit to the small town of Belle Isle, he begrudgingly befriends a single mother and her three...
by curator | May 19, 2023 | Content Marketing Institute, Marketing
This post was originally published on this siteLast week, Google gathered to announce all the things they’re developing.Google’s reveals focused on its main product and revenue model – search and advertising. Not surprisingly, those two categories pique the interest...
by curator | May 18, 2023 | Content Marketing Institute, Marketing
This post was originally published on this siteEngagement metrics don’t tell the whole story.A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their...
by curator | May 17, 2023 | Content Marketing Institute, Marketing
This post was originally published on this siteA great content strategy takes the guesswork out of execution so creative content can flourish. But you need to get the details right. This five-step checklist for creating valuable content can help you do that.Use the...
