by curator | May 11, 2023 | Business, McKinsey Insights & Publications
This post was originally published on this siteAI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and...
by curator | Apr 27, 2023 | Business, McKinsey Insights & Publications
This post was originally published on this siteThe route to market (RTM) has rapidly evolved for fragmented retailers such as small independent grocers, restaurants, and bars. Technology and e-commerce have reshaped consumer-facing business models and engagement...
by curator | Sep 30, 2022 | Business, McKinsey Insights & Publications
This post was originally published on this siteTop-performing medtech companies are using hybrid or end-to-end remote sales motions to better meet the needs of healthcare personnel and other...
by curator | Aug 30, 2022 | Business, McKinsey Insights & Publications
This post was originally published on this siteTop-performing medtech companies are using hybrid or end-to-end remote sales motions to better meet the needs of healthcare personnel and other...
