by curator | Oct 6, 2022 | Marketing, Marketing Technology
This post was originally published on this siteAt Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief...
by curator | Sep 16, 2022 | Marketing, Marketing Technology
This post was originally published on this siteSalesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization...
