14 Sep,2022 | Marketing, Marketing Technology
The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting...
12 Sep,2022 | Marketing, Marketing Technology
A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is universal. Early last year Sen. John Doe was picked to head the campaign...
3 Aug,2022 | Marketing, Marketing Technology
Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different...
8 Jul,2022 | Marketing, Marketing Technology
When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming up behind Millennials. And, as such, they have a...
13 Jun,2022 | Marketing, Marketing Technology
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of...
