by curator | May 9, 2023 | Marketing, Marketing Technology
This post was originally published on this siteOrganizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his...
by curator | May 2, 2023 | Marketing, Marketing Technology
This post was originally published on this siteB2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying...
by curator | Oct 12, 2022 | Marketing, Marketing Technology
This post was originally published on this siteAlthough 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or...
by curator | Oct 4, 2022 | Marketing, Marketing Technology
This post was originally published on this siteOnline events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies...
by curator | Sep 28, 2022 | Marketing, Marketing Technology
This post was originally published on this siteHow can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of...
