by curator | May 23, 2023 | CXL, Marketing
This post was originally published on this siteCloudways, a cloud hosting provider that connects with cloud services like Amazon and Google, recently reached 48% YoY growth shortly after being acquired by DigitalOcean for $350 million. A core element of this growth...
by curator | May 23, 2023 | CXL, Marketing
This post was originally published on this siteMediocre brands guess: “It seems like our latest run of Facebook ads is working well.” Top-tier brands know: “Our current Facebook ad set is driving traffic, but it’s our retargeting pixel that’s converting customers.”...
by curator | May 8, 2023 | CXL, Marketing
This post was originally published on this siteDo you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is. Google estimates that for every $1 a business spends on Google Ads,...
by curator | Apr 28, 2023 | CXL, Marketing
This post was originally published on this siteYou’ve worked all quarter on a new content marketing series and conversions are ticking upwards. Do you attribute these conversions exclusively to your content? What about the customers who clicked through to your article...
by curator | Apr 27, 2023 | CXL, Marketing
This post was originally published on this siteIt’s a cultural trope to “want what you can’t have,” but it’s also a principle based on decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion, and conversion...
by curator | Apr 14, 2023 | CXL, Marketing
This post was originally published on this site“How do we get our customers to do what we want them to do?” Digital marketers get asked this question all the time. But it’s the wrong question. What businesses should really ask is, “How do I help my customers...
