17 Oct,2022 | Content Marketing Institute, MarketingIf you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading →
14 Oct,2022 | Content Marketing Institute, MarketingNew tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading →
13 Oct,2022 | Content Marketing Institute, MarketingWho said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content...
12 Oct,2022 | Content Marketing Institute, MarketingTo be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading →
11 Oct,2022 | Content Marketing Institute, MarketingWas that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform. Continue reading →
7 Oct,2022 | Content Marketing Institute, MarketingEvery content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide. Continue reading →