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Want your business to stand out? Be you.

If you really want to stand out in your industry, it’s not always about strategy or even ruthless tactics. You just need to be more YOU in everything you do. That’s what makes people flock to you (instead of when you’re trying too hard). Here’s what I mean: When you...

The secret sauce that keeps clients coming back

Today I’d like to ask you to think about what’s meaningful for you as a consumer when you choose what businesses you are loyal to…the ones you go back to again and again. We all know what it’s like to have a favorite restaurant, grocery store, or coffee shop we prefer...

This will get you more clients

Today I would like for you to consider that, when differentiating your business in the marketplace, it’s the ‘non-essentials’ that are more critical than ever before. It’s not necessarily the actual product or service you offer. It’s not even you (as wonderful and...

Be so unique that you eliminate any comparison or competition

To get great traction in your business and grow without as much effort, let’s talk about setting up your business so that it becomes untouchable by others in your industry and remove any comparison with your competitors.  When you successfully discover what makes...