15 Sep,2022 | Forbes - Small Business, LeadershipTo help customers through the tougher times that we’re reading about in the news every day, consider how your program will help them get more with a tighter budget.
11 Aug,2022 | Forbes - Small Business, LeadershipAs you plan your loyalty strategy, be clear in your terms and conditions and other communications about how you’re going to use and/or share your customers’ data.
12 Jul,2022 | Forbes - Small Business, LeadershipBy creating a more relevant, personalized experience and allowing for more freedom in your loyalty program, you can build trust, which is the basis for true loyalty.
18 May,2022 | Forbes - Small Business, LeadershipIf loyalty programs are built around transaction-based thinking and marketing, they won’t be capable of building real brand loyalty.
18 Feb,2022 | Forbes - Small Business, LeadershipConsidering the emerging value of the loyalty management industry, it’s pivotal to understand the underlying trends so that companies can build a relevant and successful concept for their program.