10 Feb,2022 | CXL, Marketing
In the early 2000s, DVDs were the primary way to watch videos. Netflix streaming launched in 2007, and the DVD player is now a technological antique. Products, much like humans, live on borrowed time. From the moment they launch, they’re on a journey towards...
10 Feb,2022 | CXL, Marketing
No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live). In the iPhone 13’s first...
10 Feb,2022 | CXL, Marketing
On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated...
10 Feb,2022 | CXL, Marketing
By the time Robinhood launched, it had already gained almost a million users. The stock-trading company called out one of the biggest trading pain points (fees) in their tagline: “$0 commission stock trading. Stop paying up to $10 for every trade.” Then they...
10 Feb,2022 | CXL, Marketing
Around 30,000 new products launch every year. Many of them fail. The biggest reasons? Poor product-market fit, positioning, and messaging. Effectively, they don’t understand their customer, nor where to play or how to win. Many companies are so focused on...
