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What Is Brand Essence? 5 Examples

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence. All successful businesses have a core spirit that makes up the soul of the...

What Are Brand Assets? 6 Examples to Inspire You

All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a new...

How to Develop Brand Architecture

Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity. The right brand architecture provides clarity around your...